Display Copy: Old Clothes are the Newest Thing in Fashion

Display Copy is a new fashion magazine that just features vintage and thrifted items from second hand and charity shops like eBay, Etsy or the Salvation Army, but pictured by top-notch models and photographers. "The idea was to make used clothes desirable", says Brian Hemingway, editor of the magazine.  The New York Times reports that "upcycling" is gaining momentum in the fashion industry, and well-established brand names like Miu-Miu, Levi's, Maison Margiela, Patagonia, Gucci, Stella McCartney or Burberry have launched collections of recycled clothes and have set up second life stores.  This article is suitable for C1 students.

You will come across words like: disposablility, chic, a host of big brands, joy, upcycling, the cover [of a magazine], to feature, to debut, newsstands, a plus-size model, inclusivity, glossy shoots, vintage, secondhand, thrifted, pre-loved, for resale, a stream of [mostly] on-line shoppable [content], collectible, sustainable, [upcycled] apparel, 18-karat gold, to scour flea markets [for inspiration], to embrace, to tweak, to refashion, to jazz up, to unveil, a buyback [program], denim, to follow the footsteps, garments, charity shops, to deconstruct, to rework, to double down on [the idea], to come in the wake of, pioneer, attire, partnership, second life store, samples and pieces, to gather [dust], closet, to sell off, embellishment, tags, one-off, quasi-couture, to plot, to reissue, a cape, premier, to put the spotlight on, conventional wisdom, to addle [their senses], to risk [losing their attention], [wallet] share, to turn out, short term, to reek of [insecurity], to rely on [freneticism], white noise, to boost sales, a glut [of stuff], the value proposition, to hang on to [a garment], to be done with [something], to grapple with [the impact of..., the problem], [systems] weren't in place, housedress, leftover fabric, pandemic, lockdown, mills, deadstock, to prompt [Farfetched to expand], on-site [credit], the landfill [problem], to bolster, the [much] heralded [growth], to hit [$ 6 billion], to turn away from, to price out of [something], accessories, to co-opt, to gross out, to move on, to open a new realm [of possibility].

If you want to read on, you can try this Refinery29 article about Fall 2020 fashion trends, which includes streams of technical jargon to describe the garments in detail as well as pictures. The vocabulary of this report is suitable for C2 students.